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What do you know about our company?
What do you know about our competitors?


Discussion: Before you go into the interview, you want to research
the company so you know as much as possible about its products,
size, quarterly revenues, image, reputation, management, history,
philosophy, goals, problems, and competitors. Communicate that you
have made a conscious choice to target this company because of the
great things that you know about it.

"I know that this company has great products that consumers really
like. I also know that the CEO started the company in his one-bedroom
apartment in 1979. I admire his leadership style, and I understand
that it has resulted in a great work environment here, and a great
reputation in the business community. I know that your major
competitors in the space include companies "X", "Y", and "Z". I really
am quite interested in learning more about this company's forward
looking competitive strategy and plans for future growth … Did I
mention that I am excited to be here?"


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