Summer 2011- May drive

Master of Business Administration-MBA Semester 3

MK0010 –Sales, Distribution and Supply Chain Management - 4 Credits

Assignment Set –2

60 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Discuss the types of distribution channels and decisions involving channel strategies.

Q.2 Classify the various distribution costs in proper categories. How would you allocate an analyse distribution costs? [10 marks]

Q.3 What are the types of warehousing generally seen and what is their benefits? ]

Q.4 Explain vertical, horizontal and multi-channel marketing systems with its features and benefits. [10 marks]

Q.5 Evaluate the various inventory reduction and cycle reduction strategies applicable in supply chain management. How does JIT help in this case? [10 marks]

Q.6 a) Distinguish wholesaler and retailer. [5 marks]
b) Give a brief note on WCSCM. [05 marks]