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1 MK0011 –Consumer Behaviour -Set –1 on 26th July 2011, 11:04 pm

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Summer 2011- May drive

Master of Business Administration –MBA Semester 3

MK0011 –Consumer Behaviour - 4 Credits

Assignment Set –1

60 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain the consumer decision process stages. [10 marks]

Q.2 In the context of consumer perception, explain briefly the following terms: Differential threshold, subliminal threshold, absolute threshold, adaptation, perceptual blocking, perceptual vigilance and defense. [10 marks]

Q.3 What is attitude? What are the various attitudinal models? [10 marks]

Q.4 What similarities and differences do you find in classical conditioning and instrumental conditioning? [10 marks]

Q.5 Discuss social judgment theory and cognitive response model. [10 marks]

Q.6 Explain the light of perceptual organisation the essential components involved while dealing with consumer behaviour. [10 marks]


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