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1 MK0011 –Consumer Behaviour -Set –2 on 26th July 2011, 11:06 pm

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Summer 2011- May drive

Master of Business Administration-MBA Semester 3

MK0011 –Consumer Behaviour - 4 Credits

Assignment Set –2

60 Marks
Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain the influences of social class and groups on consumer behaviour. [10 marks]

Q.2 Do you think culture plays a role in consumer decision making process or in their behaviour. Mention some instances where culture influences consume behaviour.

Q.3 Evaluate Howard Sheth model of consumer behaviour. [10 marks]

Q.4 a) Identify the different organisational buying roles with examples. [05 marks]
b) What are the purchase and demand patterns observed in organisation buying behaviour? [05 marks]

Q.5 Discuss the different personality theories. [10 marks]

Q.6 What is positioning? Explain positioning strategies, approaches and errors. [10 marks]


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