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1 MK0012 –Retail Marketing -Set –1 on 26th July 2011, 11:07 pm

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Summer 2011- May drive

Master of Business Administration –MBA Semester 3

MK0012 –Retail Marketing - 4 Credit

Assignment Set –1

60 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 What is Retailing? Explain the retailing management decision process. [10 marks]

Q.2 Mention the types of retailers with examples. [10 marks]

Q.3 Discuss the theories of retailing with your conclusion. [10 marks]

Q.4 Dots Ltd. manufactures variety of packaged food. They are also keen to enter fast-food sector and want to open up small restaurants in certain regions. What considerations do you think the company has to keep in mind while maintaining their food retailing and before entering service retailing? [10 marks]

Q.5 Elaborate on the role played by advertising in retail business. [10 marks]

Q.6 How to develop marketing channel strategies for retail? Explain. [10 marks]


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