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1 MK0012 –Retail Marketing -Set –2 on 26th July 2011, 11:08 pm

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Summer 2011- May drive

Master of Business Administration-MBA Semester 3

MK0012 –Retail Marketing - 4 Credits

Assignment Set –2

60 Marks
Note: Each question carries 10 Marks. Answer all the questions.

Q.1 a. Explain merchandise presentation techniques. [05 marks]
b. Give a note on ABC analysis. [05 marks]

Q.2 Mention the different segmentation dimensions with examples. [10 marks]

Q.3 What new customized retail formats could be seen in retail environment today? Give examples. [10 marks]

Q.4 Explain the scope of electronic retailing in near future. [10 marks]

Q.5 How does consumerism and ethics influence retailing? [10 marks]

Q.6 Give a note on psychological pricing, mark-up pricing and mark-down pricing.


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