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1 MK0013 –Market Research - Set –2 on 26th July 2011, 11:11 pm

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Summer 2011- May drive

Master of Business Administration-MBA Semester 3

MK0013 –Market Research - 4 Credits

Assignment Set –2

60 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Considering Indian consumers and Indian market trends, mention the ways through which a marketing researcher can carry out research? If you were to research a market segment, how would you go about it? [10 marks]

Q.2 What is client ethics and field service ethics? Explain with example. [10 marks]

Q.3 How to write a marketing report and what quality is to be ensured? [10 marks]

Q.4 What is SPSS? How does SPSS help in marketing research? [10 marks]

Q.5 Explain the types of hypothesis and the steps involved in hypothesis testing.

Q.6 What are the limitations of sampling? What are the indicators for an ideal sample?


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2 Re: MK0013 –Market Research - Set –2 on 30th August 2012, 3:15 am



Considering Indian consumers and Indian market trends, mention the ways through which a marketing researcher can carry out research? If you were to research a market segment, how would you go about it?

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